From branding and creative strategy, to writing, photography and illustration - I craft with the intention of fostering connection and curiosity.
Trufflepig // sounder article
Written piece following a trip to Northern Portugal, visiting relatives of mine and delving into family history, lore and connection.
B&R // guide podcast
Here I interviewed a long time travel guide, crafting creative and intriguing questions and overall feel of the interview, as part of a podcast series.
Shopify // merch redesign
My main goal was to elevate the sophistication of merch for Shopify employees, and also reduce waste and packaging. By designing stickers and pins to adorn items the employee will be able to locally select themselves, we reduce packaging while ensuring the item will indeed be used and loved.
B&R // tote bag collection
This project involved working with tour operator Butterfield & Robinson, in order to design a bag collection for their clients. Using original artwork designed by their guides, we sourced ethically made canvas bags and featured 5 different pieces of art. More on the story here.
CPA // graphic design
Working with the Canadian Psychedelic Association, I work to create social media and event designs aimed towards a wide audience. this isn't your mother's campbell mushroom soup.
Shopify // team re-brand
With the aim to unite a team of ten Shopifolk working remotely and across the country, I used the power of lakes and shorelines as the unifying piece for all employees. The fluidity and calm nature of water further bolsters the thrive on change mentality.
Illustration
The power of a simple black-line drawing should never be underestimated. This image of Angkor Wat is part of a series of illustrations featured in an email marketing campaign for a travel company - setting a tone of ease yet sophistication.
Screen printing
Using 4 colours of ink, printing them on top of each other through art screens allows photos to be brought back to life on paper. Mostly taken on my travels, these photos are transformed into CMYK goodness.
Photography
Capturing a moment in time that will never be again has always intrigued me - I find most inspiration from the pure beauty one can see in the mundane and everyday.